Thursday, December 30, 2004

Hornet's Nest...

Mr. Atos

Ad Council, in conjunction with the U.S. Department of Transportation/National Highway Traffic Safety Administration. Is in the middle of an ongoing campaign geared toward booster seat education. Their argument is that a staggering 80-90% of all children in the U.S. who should be restrained in a booster seat are not. Children who have outgrown their child safety seat, but who still under 4'9", are safer sitting in a booster seat, rather than immediately transitioning to an adult seat belt. That issue aside (for the moment), their most recent radio add, at least to this parent, is one of the most offensive adds I have yet heard emerge from the Ad Council, who seem to be increasingly abandoning persuasive decorum for outright and odious condescension.

Listen to the add titled,
Hornet's Nest, where a mother gleefully forces her terrified child into a swarm of hornets and see if you agree that it is... extreme at best.

Then let the Ad Council know what you think of their adolescent contempt of your sensibilities.

And while you're at it, you might suggest to the USDT/NHTSA that this approach is beneath your expectations of representation.

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